What makes our recipes​

so special?

Rùn's recipes have been designed by a top canine nutritionist, who is pioneering the science behind cold pressed pet food.  We've spent almost a whole year discussing every single ingredient, tweaking the various quantities, adding in extra goodies like our fabulous and bespoke 'Joint premix', then finally ensuring everything is perfectly balanced.  There isn't a single ingredient in there that doesn't serve a purpose, and we've removed absolutely everything else.  These recipes don't contain any trace elements of 'fancy sounding herbs' and 'super foods', just to make them look good!

We've spent 10 years thoroughly researching what makes a good quality dog food, thanks to Rùn's very own fusspots, Murphy the Lab and Ripley the Working Cocker (yes, that's them cheerfully running towards you in the drawing at the top of your screen!).

Here were our 7 must-haves:

1.

Top quality ingredients

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We use the highest quality meat and fish we can find.  Our recipes contain absolutely nothing that we wouldn't eat ourselves, so definitely no 'meat and animal derivatives', or the equally concerning 'derivatives of vegetable origin'.

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2.

Meat first

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Meat should always be the primary ingredient in a dog food

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3.

Honest meat content

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We list our meat by its dried weight, meaning what you see is what you get.  We use a highly concentrated dried meat, which doesn't reduce in the cooking process.  This ingredient is rich in protein, that's incredibly easy to digest!

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5.

Grain free

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You won't find any grains or cereals in our foods.  One huge benefit to cold pressed ingredients is their digestability, so we didn't want to counteract that by including anything that dogs struggle to digest.

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4.

Single-source animal proteins and fats​ 

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We wanted to design recipes that don't over complicate things.  In 10 years of dog food research, a common complaint we've heard is mixed proteins and hidden fats.  Our Adult recipes all stick to just one animal source for our proteins, and fats/oils.

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6.

Diversified carbohydrates

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With no grains in our recipes, we felt it was vital not to lean too heavily on any one non-meat ingredient.  Our brilliant nutritionist has used her extensive knowledge to carefully balance the amount of each ingredient we have used.

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7.

Joint pack

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Our specially designed 'joint pack' premix is unique to our recipes.  We've chosen specific ingredients to help support healthy joints.  Perfect for all that rùnning around!

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